Redefining Real Time

Aqfer CEO Marc Sabatini speaks about Real Time Data in the digital era. 

Just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, message, medium and target, shouldn’t operability be as important? Let’s step back and, yes, take a little time to reassess priorities.

First, a lot of so-called real-time data truthfully isn’t.  Second, that’s not the real problem; there are larger issues than, for example, the delay of a few milliseconds in the transfer of information. Third, a more comprehensive approach to the definition of real time — one that encompasses other critical variables… Continue Reading

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