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Powering Personalization with Real-Time Data

Powering Personalization with Real-Time Data

By Thomas Burg | Mar 13, 2024
Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.
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Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

By Thomas Burg | Mar 6, 2024
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...
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50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Thomas Burg | Jul 18, 2023
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...
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Understanding Modern Challenges with Marketing Analytics & Attribution

Understanding Modern Challenges with Marketing Analytics & Attribution

By Thomas Burg | May 17, 2023
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...
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Current State of Marketing Analytics Infographic

Current State of Marketing Analytics Infographic

By Thomas Burg | May 4, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

By Thomas Burg | May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
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2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

By Thomas Burg | Apr 25, 2023
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...
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Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

By Thomas Burg | Apr 18, 2023
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...
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The True Costs of Technical Debt (and How to Avoid it)

The True Costs of Technical Debt (and How to Avoid it)

By Thomas Burg | Mar 15, 2023
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow pr...
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Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

By Thomas Burg | Jan 13, 2023

Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their...

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