On The Horizon

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Thomas Burg | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

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First-Party Data Predictions for a Cookieless Future

By Thomas Burg | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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A Solutions Architect’s Perspective on the Future of First-party

By Thomas Burg | May 10, 2024

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...

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4 Ways to Prioritize Privacy in a Cookieless Future

By Thomas Burg | Apr 26, 2024

User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...

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6 Strategies to Support Sustainable Growth for MadTech Products

By Thomas Burg | Mar 28, 2024

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...

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Building for a Composable Future

By Thomas Burg | Mar 19, 2024

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...

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Change is Coming to the Data Layer

By Thomas Burg | Feb 22, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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Seven Considerations for a Cookieless Future – An Infographic

By Thomas Burg | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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7 Considerations for a Cookieless Future

By Thomas Burg | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

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The Future of Identity Spines…are owned by the Advertiser

By Thomas Burg | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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