Press Coverage

MeritB2B Partners with Aqfer’s Secure Data Sharing Platform

MeritB2B annoucnes a partnership with Aqfer to give companies easy access to B2B data through their Customer Data Platforms. “As a leader in B2B marketing, MeritB2B is always working to deliver the most cutting-edge solutions to current and future customers. This partnership delivers market-leading capabilities that provide a secure and agile approach to data-driven marketing …

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Aqfer and Molecula Partner to Offer New AdTech Solution

Innovative Big Data Technologies Provide Faster, More Scalable, and More Cost-Effective Ad Delivery and Analysis for Digital Marketers; partners to host webinar that explores the impact of real-time data analysis for ad/marketing agencies. Register here for our upcoming webinar that will outline this new partnership offering: https://bit.ly/3iATzQG and please be sure to download our joint …

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From ownership to possession: brands need to take back their data

Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? – Most companies don’t have enough data to perform optimal analytics.– Most companies don’t own or control much of the data that’s rightfully theirs — and that could provide true business value.– Most companies …

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How Marketers Can Get a Clear Picture of the Consumer Journey

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey.   With a rapidly increasing volume of data, marketers are finding it more overwhelming than ever to make sense of all the information at their disposal. In this Q&A, Marc Sabatini, CEO of enterprise data platform …

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TechBytes with Daniel Jaye

Sudipto Ghosh of Marketing Technology Insights recently spoke with aqfer Founder and Head of Product Dan Jaye to understand how big data fits into the aqfer offering and what analytics and metadata management tools aqfer provides. Sudipto: Tell us about your role at aqfer and the team/technology you handle.DJ: I manage Product, Engineering, Operations and Delivery for aqfer. Sudipto: …

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Redefining Real Time

Aqfer CEO Marc Sabatini speaks about Real Time Data in the digital era.  Just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, …

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GDPR Impact Varied

Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months. It’s been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in …

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