Yet Another Delay in the Cookie Deprecation Timeline

Yet Another Delay in the Cookie Deprecation Timeline

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death of the third-party cookie, in January 2020, the MadTech world started Cookiepocalypse preparation. Four years and multiple delays later, marketers are beginning to wonder if cookie deprecation will ever happen. Read on to get the latest update to Google’s timeline.

2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.