by Claire Glisson | Mar 15, 2023
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
by TJ Houpes | Jan 17, 2023
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for unity and synthesis. This unity and synthesis are now suddenly achievable in the form of data...
by Tom Burg | Jan 13, 2023
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their customers better. However, it takes work to build a marketing data business in-house. In an...
by Wes Marsh | Dec 3, 2022
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example. Think about Netflix for a moment – Netflix has a complex algorithm that is designed to better...
by TJ Houpes | Dec 2, 2022
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that only becomes more true.
by Tom Burg | Nov 30, 2022
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag time, or inefficiency that stems from not having the unified data a program, team,...
