by TJ Houpes | Mar 16, 2023
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
by Claire Glisson | Mar 15, 2023
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
by TJ Houpes | Mar 9, 2023
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
by Claire Glisson | Mar 8, 2023
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonization, identity resolution, data clean rooms and technical debt.
by TJ Houpes | Jan 17, 2023Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for unity and synthesis. This unity and synthesis are now suddenly achievable in the form of data...
by Tom Burg | Jan 13, 2023Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their customers better. However, it takes work to build a marketing data business in-house. In an...