From ownership to possession: brands need to take back their data

Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true?

– Most companies don’t have enough data to perform optimal analytics.
– Most companies don’t own or control much of the data that’s rightfully theirs — and that could provide true business value.
– Most companies could fall out of compliance or suffer a data breach, not because of the data they have, but the data they don’t have.

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