NEW RESEARCH
By| Jul 14, 2023
Advertisers and agencies can now securely leverage their own data for out-of-home campaign planning, measurement, and optimization.
By| May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...
By| Apr 18, 2023
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...
By| Apr 18, 2023
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...
By| Dec 3, 2022
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example. Think...