Data Capture

The Challenges of On-Premise Data Management

By Thomas Burg | Jan 26, 2024

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...

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7 Considerations for a Cookieless Future

By Thomas Burg | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

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8 Data Security and Privacy Best Practices Infographic

By Thomas Burg | Sep 20, 2023

Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...

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The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach

By Thomas Burg | Aug 18, 2023

Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...

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Data Collection and Activation Infographic

By Thomas Burg | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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How Cookies Enable On-Site Tracking

By Thomas Burg | Jul 8, 2023

An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.

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Meta and Google’s Massive GDPR Fines: Avoidable or Not?

By Thomas Burg | May 23, 2023

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violatin...

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What Brands and MSPs Need To Know About First-Party Tagging

By Thomas Burg | May 1, 2023

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...

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The Cost of Marketing Data Friction

By Thomas Burg | Nov 30, 2022

Had Enough of Data Friction?  For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...

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