Data Infrastructure

Data Processing at Scale: Why Reliability Matters More Than You Think

By Daniel Jaye | Oct 7, 2024

The need for scalable, reliable data processing systems has never been greater. Many organizations turn to Apache Spark for its ability to process large datasets in a distributed f...

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Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Learn about Aqfer's Row-Comunar Model for data storage. This hybrid approach enables efficient compression of data to cut costs, while still allowing for lightning-fast data retri...

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Navigating the AI Revolution in Marketing

By Thomas Burg | Sep 18, 2024

The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.

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An Efficient and Cost Effective Approach to Big Data Processing

By Daniel Jaye | Sep 13, 2024

In the realm of big data processing, the choice of tools and platforms can significantly impact both operational efficiency and financial outcomes. This article shares Aqfer's appr...

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The Future of AI Decisioning Platforms

By Daniel Jaye | Sep 11, 2024

To maximize AI decisioning platforms, they need to be fed the right information. When paired with data warehouses for big data processing and knowledge graphs for contextual insigh...

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Privacy and Implementation Considerations for Website Tracking

By Thomas Burg | Aug 27, 2024

As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...

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Website Tracking Techniques

By Thomas Burg | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

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Key Takeaways from Cannes 2024

By Thomas Burg | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

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How to Use Data to Develop Customer-Centric Experiences

By Thomas Burg | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Thomas Burg | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

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