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Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

By Thomas Burg | Mar 6, 2024
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...
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Unified ID 2.0 Integration Supercharges Aqfer Identify Graph Capabilities

Unified ID 2.0 Integration Supercharges Aqfer Identify Graph Capabilities

By Thomas Burg | Feb 27, 2024
Aqfer is proud to announce an integration with Unified ID 2.0, an open-source identity solution that leverages encrypted email and phone number data to provide a secure identity so...
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Seven Considerations for a Cookieless Future – An Infographic

Seven Considerations for a Cookieless Future – An Infographic

By Thomas Burg | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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The Future of Identity Spines…are owned by the Advertiser

The Future of Identity Spines…are owned by the Advertiser

By Thomas Burg | Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

By Thomas Burg | May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...
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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

By Thomas Burg | May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
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Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

By Thomas Burg | Apr 18, 2023
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...
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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Thomas Burg | Mar 8, 2023
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...
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Bringing Netflix-Style Personalization to Your Brand’s Website

Bringing Netflix-Style Personalization to Your Brand’s Website

By Thomas Burg | Dec 3, 2022

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example.  Think...

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Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

By Thomas Burg | Dec 2, 2022
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...
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