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Consider This Before Jumping on the Data Clean Room Bandwagon

Consider This Before Jumping on the Data Clean Room Bandwagon

By Thomas Burg | Sep 15, 2023
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...
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Extending Data Activation Capabilities with LiveRamp

Extending Data Activation Capabilities with LiveRamp

By Thomas Burg | Aug 21, 2023
Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world's most innovative companies.
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Aqfer Announces New Integration With Google Ad Manager

By Thomas Burg | Jun 29, 2023
Aqfer clients using Google Ad Manager can now create, schedule, run, and download custom report queries from within the Aqfer portal.
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Aqfer Announces Enhanced Ad Management Capabilities with Boostr Integration

Aqfer Announces Enhanced Ad Management Capabilities with Boostr Integration

By Thomas Burg | Jun 15, 2023
Aqfer is now integrated with Boostr, an ad sales management platform built by media execs for media execs. The Boostr integration allows media and publisher clients utilizing Boost...
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Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Thomas Burg | Apr 18, 2023
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...
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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Thomas Burg | Mar 8, 2023
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...
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The Demand for (and Difficulties of) Data Harmonization

The Demand for (and Difficulties of) Data Harmonization

By Thomas Burg | Jan 17, 2023

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...

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Aqfer Partners With Irys Integrate Location-Based Marketing and Advertising Data

Aqfer Partners With Irys Integrate Location-Based Marketing and Advertising Data

By Thomas Burg | Jun 8, 2022
This partnership provides clients with a wealth of geo-location data they can use for hyper-targeted marketing and advertising.
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Aqfer and Adstra Announce Partnership to Boost Identity Capabilities

Aqfer and Adstra Announce Partnership to Boost Identity Capabilities

By Thomas Burg | Jun 7, 2022

Aqfer has announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and...

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Aqfer and TrueData Partner for Enhanced Identity Resolution

By Thomas Burg | Apr 18, 2022

Aqfer has announced a new partnership with TrueData, a leading identity resolution solution that links people and households with their digital devices. The partnership gives...

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