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Reinforcement Learning in B2C Marketing: Maximizing Business Value

Reinforcement Learning in B2C Marketing: Maximizing Business Value

By Thomas Burg | Aug 21, 2024
Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach ...
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Key Takeaways from Cannes 2024

Key Takeaways from Cannes 2024

By Thomas Burg | Jul 10, 2024
Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.
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The Four Stages of Identity Resolution

The Four Stages of Identity Resolution

By Thomas Burg | Jul 1, 2024
Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.
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3 Lessons in Machine Learning from an AWS DeepRacer Champion

3 Lessons in Machine Learning from an AWS DeepRacer Champion

By Ross Williams | Jun 25, 2024
3 lessons in Machine learning from AWS DeepRacer Global Virtual Circuit Champion Ross Williams. Learn how he built the winning model and applies his AI and Machine learning knowled...
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How Many AI Bots Does it Take to Change a Lightbulb?

How Many AI Bots Does it Take to Change a Lightbulb?

By Thomas Burg | Jun 4, 2024
Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.
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The AI Bandwagon and Unforeseen Consequences

The AI Bandwagon and Unforeseen Consequences

By Thomas Burg | Oct 12, 2023
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...
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