Third-Party Archives

Charting First-Party Identity for Clients

By Thomas Burg | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

Abracadabra, Presto…Identity?

By Thomas Burg | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

The Unraveling of CNAME Cloaking

By Thomas Burg | Mar 16, 2023

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...

First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Thomas Burg | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

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Charting First-Party Identity for Clients

The Unraveling of CNAME Cloaking

First-Party Data is the Key to Current and Future Marketing & Advertising Success

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