The Cost of Marketing Data Friction

Had enough of data friction?

For all the current talk about data friction, you would think the concept would be a complex one. It is not. Data friction is any obstacle that keeps your data from doing the work you need it to do.

Data stored in multiple places, some of which you do not have access to? That is data friction. Data feeds failing during the one week that matters? Also data friction.

Make no mistake: data friction is real, and it is costing marketing solution providers both money and customers by degrading the products they sell.

It is my data and I want it now

When a company's data is dispersed across different programs, permissions and solutions, it is not instantaneously actionable. Every question becomes a project, and every project needs an engineer.

Scattered solutions equal data friction

At present, most marketing solution providers rely on a mish-mash of data mediums, solutions, and formulas that were never designed to work together.

But what if that entire kitchen staff could be consolidated into one finely-tuned machine? What if one unified solution could collect and identify first-party data across every property you run?

This is Aqfer's Marketing Data Platform, an all-in-one solution designed to free up and optimize what marketing solution providers already own.