aqfer dramatically improves the performance and lowers the cost of enterprise big data marketing.


A technologically advanced data management infrastructure designed to help businesses bring all relevant marketing data back in-house


The aqfer MDP is a data/technology agnostic SaaS solution for big marketing data. By efficiently and cost-effectively ingesting and harmonizing raw 1st, 2nd and 3rd party data as it arrives, the aqfer MDP makes data quickly available for attribution, segmentation, visualization, insights and activation utilizing any tool.


aUT is a first-party, global CDN delivered, ultra-low-latency, regulatory compliant tag management solution that costs half what BYO does, inclusive of operations and management, with minimal impact on publisher page weight. Imagine tagging as a utility: robust, efficient, and predictably priced.


Offered as an add-on to the MDP, which already uses homogeneous data to sync data across similar data graphs (i.e. ids, cookies, CRM data, etc.), aGM stores and supports probabilistic edges and inferred entities via code or ingestion of third-party identity allowing customers to connect it with deterministic data in the data lake.

aqfer IO (aIO)

aIO is a high performance, low latency real-time service for accessing high cardinality server-persisted data such as entity (user, household, device) and entity-relationship (identity-graph) data.

By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. aqfer helps companies make sense of that data.

aqfer Marketing Data Platform

High performance, low latency, low cost, no waste

Empower your business with the enterprise-level data-centric marketing architecture. aqfer: It’s a pre-packaged application ecosystem with everything—all your data, APIs and integrations in one place to power real-time omni-channel engagement. Draw analytical truth from vast reservoirs of raw data, then build on it for optimal marketing.

Data governance and integration don’t have to be at odds—they only need a different approach. Aqfer offers a powerful design with an agnostic and extensible API platform to slash the complexity and cost of data management and discovery. Draw real-time insights from all relevant, contextual and historical data that was previously unavailable.


aqfer is Flexible, Scaleable, and Repeatable


The aqfer Marketing Data Platform (MDP) for data companies allows them to supplement their existing data supply chain increasing scale and transparency.

Create valuable, differentiated data products. Eliminate middle men (extra hops) and ‘tolls.’ Create/own your own user/entity identity key.


The aqfer Marketing Data Platform for Advertising Analytics eliminates 90% of the effort in data acquisition, wrangling that data into a solution for audience-centric analysis.


aqfer is RIDICULOUSLY Efficient to Run

Customers report that running aqfer costs up to 50% LESS than their current/prior platforms!

Hosting Costs

Aqfer’s serverless environment saves clients as much as 90% on hosting by reducing reliance on expensive tools like RedShift and RedShift Spectrum while providing similar functionality.

Time and Labor

Aqfer’s toolset takes care of much of the setup and data wrangling currently being assigned to data scientists, analyst, and other expensive resources. Our tools free up your resources giving them more time to create enterprise value.

Efficiency at Scale

Aqfer’s tools leverage reference schemas and abstraction at each layer to make tasks like schema alignment, data feed monitoring and change detection, and enterprise data import setup simple, efficient and repeatable processes, saving your IT resources time and effort.

Ready to Take Back Your Data?



Empower your business with the enterprise-level data-centric marketing architecture