The Low-Code Alternative to Building Everything In-House
Move from Do-It-Yourself to Do-It-Together
Do It Together With Aqfer
Our low-code solutions help marketing solution providers bring new products to market more quickly, safely, and affordably
Build Faster
Stay ahead of ever-changing market requirements
Accelerate product roadmaps
Build Cheaper
Sharply reduce the cost of development or product launches
Reduce technical debt, freeing your team to create enterprise value
Build Better
De-risk complex product roadmaps
Focus on your IP, not data infrastructure
Supercharge Your IP With Our Solutions
First-Party Identity Resolution
Surface anonymous activity of consumers in real-time, create private identity graphs with persistent IDs, and restore ad performance with improved match rates
Data Clean Room Technology
Privacy-enhancing technology to deliver interoperable yet secure data clean rooms for your customers and partners to reduce data matching friction
Universal Tag Solutions
Manage all tags in one location using a durable tag management platform offering granular in-region control for privacy-compliant data collection at scale
Media Analytics and Attribution
Leverage multi-touch attribution and reach-frequency analysis across your data sets to understand what drives consumer events, no matter how rare
Accelerate Your Business With the Aqfer Platform
aqfer Universal Tag (aUT)
Universal tag management for use on owned and paid media with first- and third-party deployment
aqfer Marketing Data Platform (aMDP)
Detail data repository for collating, storing, and refactoring advertising and marketing big data
aqfer Graph Manager option (aGM)
Maintains identity relationships (e.g., devices cookies, people, households, network addresses, etc.)
aqfer.IO Real-Time option (aIO)
High availability API for <10ms access to data from applications globally
The “Layer Cake”of a Marketing Solution Provider Business
Have your cake and EBITDA too
Highlights
- True First-Party
- Compute Forward
- SDS/DCR
- Low-Code Platform
- Real-Time
- AdTech & Third-Party Data Connectors as a Managed Service
Benefits
- Speed to Market
- Reduced Cost of Ownership
- Reduced Cost to Operate
- Consistently Future-Ready
- A Talented Partner to Help You Deliver Your Product or Service
Aqfer (and/or your engineering team) is the middle layer – connecting the top and bottom layers to make your IP work for your specific use cases effectively and efficiently
Don’t spend your limited capital and resources building things that have already been built. Build on Aqfer’s foundation and get to market faster!
What We’re Thinking About
The Unraveling of CNAME Cloaking
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
The True Costs of Technical Debt (and How to Avoid it)
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
Aqfer Announces New User Interface and Enhanced Features in Portal 2.0
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
Get a no-risk total cost of ownership analysis to compare DIY vs DIT with Aqfer
Thanks to Aqfer’s innovative solutions and services team assisting us, we’ve been able to optimize our data streams and bring powerful digital insights to the physical world of OOH to our advertisers. We’re excited to work with Aqfer to enhance these efforts moving forward.
Jeremy Flynn
SVP, Data Products & Strategy