MARKETING DATA PLATFORM
A technologically advanced data management infrastructure designed to help businesses bring all relevant marketing data back in-house
The aqfer MDP is a data/technology agnostic SaaS solution for big marketing data. By efficiently and cost-effectively ingesting and harmonizing raw 1st, 2nd and 3rd party data as it arrives, the aqfer MDP makes data quickly available for attribution, segmentation, visualization, insights and activation utilizing any tool.
aqfer UNIVERSAL TAG (aUT)
aUT is a first-party, global CDN delivered, ultra-low-latency, regulatory compliant tag management solution that costs half what BYO does, inclusive of operations and management, with minimal impact on publisher page weight. Imagine tagging as a utility: robust, efficient, and predictably priced.
aqfer GRAPH MANAGER (aGM)
Offered as an add-on to the MDP, which already uses homogeneous data to sync data across similar data graphs (i.e. ids, cookies, CRM data, etc.), aGM stores and supports probabilistic edges and inferred entities via code or ingestion of third-party identity allowing customers to connect it with deterministic data in the data lake.
aqfer IO (aIO)
aIO is a high performance, low latency real-time service for accessing high cardinality server-persisted data such as entity (user, household, device) and entity-relationship (identity-graph) data.
By 2025, it’s estimated by leading market research firms that the global amount of digital data will increase to 163 zettabytes, a result of the growing number of device and sensor data in our increasingly personalized, digital world.
aqfer helps companies make sense of that magnitude of data.
aqfer is Flexible, Scaleable, and Repeatable
The aqfer Marketing Data Platform (MDP) for data companies allows them to supplement their existing data supply chain increasing scale and transparency.
Create valuable, differentiated data products. Eliminate middle men (extra hops) and ‘tolls.’ Create/own your own user/entity identity key.
aqfer is RIDICULOUSLY Efficient to Run
Customers report that running aqfer costs up to 50% LESS than their current/prior platforms!
Aqfer’s serverless environment saves clients as much as 90% on hosting by reducing reliance on expensive tools like RedShift and RedShift Spectrum while providing similar functionality.
Time and Labor
Aqfer’s toolset takes care of much of the setup and data wrangling currently being assigned to data scientists, analyst, and other expensive resources. Our tools free up your resources giving them more time to create enterprise value.
Efficiency at Scale
Aqfer’s tools leverage reference schemas and abstraction at each layer to make tasks like schema alignment, data feed monitoring and change detection, and enterprise data import setup simple, efficient and repeatable processes, saving your IT resources time and effort.
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aqfer SaaS Products
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