The Low-Code Alternative to Building Everything In-House
Move from Do-It-Yourself to Do-It-Together
Do It Together With Aqfer
Our low-code solutions help marketing solution providers bring new products to market more quickly, safely, and affordably
Build Faster
Stay ahead of ever-changing market requirements
Accelerate product roadmaps
Build Cheaper
Sharply reduce the cost of development or product launches
Reduce technical debt, freeing your team to create enterprise value
Build Better
De-risk complex product roadmaps
Focus on your IP, not data infrastructure
Supercharge Your IP With Our Solutions
First-Party Identity Resolution
Surface anonymous activity of consumers in real-time, create private identity graphs with persistent IDs, and restore ad performance with improved match rates
Data Clean Room Technology
Privacy-enhancing technology to deliver interoperable yet secure data clean rooms for your customers and partners to reduce data matching friction
Universal Tag Solutions
Manage all tags in one location using a durable tag management platform offering granular in-region control for privacy-compliant data collection at scale
Media Analytics and Attribution
Leverage multi-touch attribution and reach-frequency analysis across your data sets to understand what drives consumer events, no matter how rare
Accelerate Your Business With the Aqfer Platform
aqfer Universal Tag (aUT)
Universal tag management for use on owned and paid media with first- and third-party deployment
aqfer Marketing Data Platform (aMDP)
Detail data repository for collating, storing, and refactoring advertising and marketing big data
aqfer Graph Manager option (aGM)
Maintains identity relationships (e.g., devices cookies, people, households, network addresses, etc.)
aqfer.IO Real-Time option (aIO)
High availability API for <10ms access to data from applications globally
The “Layer Cake”of a Marketing Solution Provider Business
Have your cake and EBITDA too
Highlights
- True First-Party
- Compute Forward
- SDS/DCR
- Low-Code Platform
- Real-Time
- AdTech & Third-Party Data Connectors as a Managed Service
Benefits
- Speed to Market
- Reduced Cost of Ownership
- Reduced Cost to Operate
- Consistently Future-Ready
- A Talented Partner to Help You Deliver Your Product or Service
Aqfer (and/or your engineering team) is the middle layer – connecting the top and bottom layers to make your IP work for your specific use cases effectively and efficiently
Don’t spend your limited capital and resources building things that have already been built. Build on Aqfer’s foundation and get to market faster!
What We’re Thinking About
Meta and Google’s Massive GDPR Fines: Avoidable or Not?
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.
Understanding Modern Challenges with Marketing Analytics & Attribution
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance insight, marketing analytics and attribution are difficult to pin down.
Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?
Get a no-risk total cost of ownership analysis to compare DIY vs DIT with Aqfer
Thanks to Aqfer’s innovative solutions and services team assisting us, we’ve been able to optimize our data streams and bring powerful digital insights to the physical world of OOH to our advertisers. We’re excited to work with Aqfer to enhance these efforts moving forward.
Jeremy Flynn
SVP, Data Products & Strategy