Our Team
Core Values
Mission-Focused
We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.
Courage
We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.
Integrity
We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.
Curiosity
We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.
Leadership Team Members
Daniel Jaye
Mark Sneathen
Mark Costanzo
Jeff Storan
Tom Burg
Scott Sprunger
Joshua Brandt-Rauf
Tom Winchell
Michael Keohane
Narayanan R
Working at Aqfer
Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.
Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.
Our Thoughts
What Google’s Privacy Pivot Really Means for Data-Driven Marketing
Google didn’t cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they’re calling “consumer choice.” This new approach allows users to opt out of cross-site tracking more easily than ever before.
The AI Data Enablement Challenge for Marketing Organizations
Organizations racing to implement AI solutions face a fundamental paradox: the very data infrastructure that has served them well for analytics and reporting is fundamentally misaligned with the requirements of modern AI applications. This creates what we call the “AI Data Readiness Gap” – a critical obstacle preventing companies from realizing agentic AI’s promised value.
Breaking the Performance Ceiling: Marketing Data Needs its own Infrastructure
Marketing data needs its own infrastructure. Aqfer was designed to stress test the core components that define modern marketing data infrastructure.
The AI Inflection Point: Challenges and Opportunities for Marketing Solution Providers
For years, marketing solution providers have accepted inefficiencies in their data processing workflows as the cost of doing business. Over-provisioning, rerunning failed jobs, and dealing with bloated infrastructure have been seen as unavoidable. But the truth is, they aren’t.
Breaking the Cycle of Data Inefficiency
For years, marketing solution providers have accepted inefficiencies in their data processing workflows as the cost of doing business. Over-provisioning, rerunning failed jobs, and dealing with bloated infrastructure have been seen as unavoidable. But the truth is, they aren’t.
Enhancing Parquet to Revolutionize Data Formats in the AI Era
Parquet, a favorite for analytics workloads, is limited when it comes to AI use cases. Explore Aqfer’s approach to enhancing Parquet to meet modern demands.