By| Jun 18, 2024
MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...
By| May 15, 2024
This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.
By| May 10, 2024
As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...
By| Apr 26, 2024
User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...
By| Mar 28, 2024
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...
By| Mar 19, 2024
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...
By| Feb 22, 2024
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
By| Jan 19, 2024
This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!