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Solutions · Identity Resolution

One Customer. Many Signals. Unified by Aqfer.

Aqfer's Identity Resolution framework helps MSPs unify fragmented data across channels, devices, and platforms, delivering a complete view of every customer and enabling accurate attribution, personalization, and AI-readiness.

The challenge

Marketers today face a storm of disconnected signals

  • Customer data is siloed across websites, apps, and paid media.
  • Each channel generates its own identifiers, none of which align.
  • Cookie deprecation and privacy laws limit reliable tracking.
  • Teams waste time reconciling data instead of activating it.

Without identity resolution, these problems add up to poor personalization, wasted spend, and missed opportunities.

The solution

Aqfer Identity Resolution

Connect the dots across every touchpoint, channel, and device without the burden of building it all from scratch. Aqfer links user activity from ad impressions to on-site behavior to CRM systems, all into a single, durable customer profile.

Capability
Business impact
Unifies identities across web, app, CTV, and paid media
See how users engage everywhere, not just in silos.
Connects first-party and third-party identifiers
Tie email, device ID, login, and DSP IDs into a single customer view.
Works in real time
Power personalized experiences, fraud checks, and attribution instantly.
Supports cross-domain tracking
Recognize the same user across all your brand's websites or apps.
Enables household and account-level grouping
Understand customers in context: individuals, families, or organizations.
Built for privacy compliance
Operates under strict consent models and supports anonymous matching.
Why it matters for AI

Without unified identity, your data is just noise

Most AI models rely on accurate, unified identity to function. Whether you are training an LLM or feeding predictive audiences into DSPs, disjointed identifiers produce flawed outputs.

  • You are tracking the right person across the right touchpoint.
  • Your attribution models reflect actual behavior rather than guesswork.
  • You are not overpaying for media due to duplicate targeting.
  • All of it happens in a privacy-first framework, giving you compliance without compromise.
What Aqfer provides

Ready for AI, built for precision

01

Real-time mapping

Clean identity mapping at the point of engagement.

02

Durable identifiers

Privacy-safe and persistent beyond cookies.

03

Structured graphs

Identity graphs ready for AI workflows, segmentation, and attribution.

04

Interoperability

Works with external IDs like UID2, RampID, and LiveRamp.

Why Aqfer

Why MSPs choose Aqfer

  • You own the graph. No vendor lock-in, you control the data, branding, and outcomes.
  • Deploy in weeks, not months. No need to build infrastructure from scratch.
  • Seamless tag and graph sync. Use the Aqfer Universal Tag to feed the identity spine with consistent signals.
  • Privacy-safe by design, with durable identifiers and real-time consent enforcement across jurisdictions.
What it powers

Use cases you can power

01

Paid and owned stitching

Connect ad exposures with on-site behavior.

02

Cross-device tracking

Personalized experiences across every screen.

03

Audience segmentation

Targeted media buying at scale.

04

AI model training

Unified customer history as training input.

05

CTV attribution

QR codes and probabilistic matching.

06

Household analytics

Household and business-level targeting.

Customer spotlight

Improving ad targeting at a top five American publisher

A national news and media company carrying mounting revenue pressure.

Focus
The VP of Technology looked to combat mounting revenue pressure with better yield and audience optimization strategies.
Challenge
Increasing revenue pressure and overreliance on third-party services limited the client's ability to independently execute yield optimization and target audiences for advertisers.
Impact
Without a robust first-party identity solution, shortened cookie lifespans and browser limitations left many users anonymous, directly hurting programmatic CPMs and revenue.
Solution
The client deployed Aqfer's first-party tag across all owned sites, created an identity graph with a proprietary client ID as the central hub, and deployed that graph to an OLTP datastore for real-time lookups.
Transformation
Programmatic CPMs increased as previously anonymous users became identifiable. Dependency on costly third-party services fell, and maintenance costs for data synchronization were eliminated.

Capture anonymous activity in real time

Aqfer's Enterprise Identity Resolution captures the anonymous activity of consumers before and after authentication, in real time, across all their devices and touchpoints. Book a consultation to learn more today.