Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
Bringing Netflix-Style Personalization to Your Brand’s Website
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a...
Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First
By now, any organization or individual even peripherally involved with digital marketing or advertising knows: Increasing consumer privacy concerns...
The Cost of Marketing Data Friction
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...
From Ownership to Possession: Brands Need to Take Back Their Data
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...
First-Party Data is the Key to Current and Future Marketing & Advertising Success
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term...
Getting Started with Aqfer
So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...