Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
The Demand for (and Difficulties of) Data Harmonization
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had...
Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target...
Bringing Netflix-Style Personalization to Your Brand’s Website
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a...
Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First
By now, any organization or individual even peripherally involved with digital marketing or advertising knows: Increasing consumer privacy concerns...
The Cost of Marketing Data Friction
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...
From Ownership to Possession: Brands Need to Take Back Their Data
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...
First-Party Data is the Key to Current and Future Marketing & Advertising Success
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term...
Getting Started with Aqfer
So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...
Aqfer Launches Next-Generation SI-Ready Marketing Data Lake
Aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next-generation marketing data...
Aqfer Names Daniel Jaye As New CEO
Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full-time in the role...
It’s Compliance Time: Do You Know Where Your Data Is?
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally posted on CustomerThink.comEvery story exploring how much data companies...