Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
Six Elements of Data Governance
Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for planning and evaluating technology that deals with sensitive consumer data.
8 Data Security and Privacy Best Practices Infographic
Today’s data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges with these 8 best practices
Consider This Before Jumping on the Data Clean Room Bandwagon
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwagon, here are a few things for your company to consider.
Inside Clear Channel Outdoor’s Data Clean Room
Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement – launching their Data Clean Room within their RADAR suite of solutions. This new technical capability helps CCO to continue to bring more measurability and optimization to their out-of-home (OOH) advertising partners.
Extending Data Activation Capabilities with LiveRamp
Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world’s most innovative companies.
The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross platform optimization.
Data Collection and Activation Infographic
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
50 Technology Leaders Weigh In on The Future of Data-Powered Marketing
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-party data may vary, one thing is certain: data-powered marketing is changing – for good.
The 411 on Aqfer’s Data Privacy, Security, and Compliance Framework
Unless you’ve been living under a rock, you’ve seen recent reports of billion+ dollar GDPR noncompliance fines for technology giants like Google and...
Meta and Google’s Massive GDPR Fines: Avoidable or Not?
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.
Understanding Modern Challenges with Marketing Analytics & Attribution
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance insight, marketing analytics and attribution are difficult to pin down.
Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?
Current State of Marketing Analytics Infographic
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
What Brands and MSPs Need To Know About First-Party Tagging
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.
2023 Marketing Analytics Trends & Best Practices
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.
Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their partners to offer secure data sharing or data clean room environments to securely share customer data.
Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, the rules governing customer data usage and collection are ever-evolving.
The Unraveling of CNAME Cloaking
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
The True Costs of Technical Debt (and How to Avoid it)
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
Aqfer Announces New User Interface and Enhanced Features in Portal 2.0
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonization, identity resolution, data clean rooms and technical debt.
The Demand for (and Difficulties of) Data Harmonization
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had...
Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target...
Bringing Netflix-Style Personalization to Your Brand’s Website
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a...
Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that only becomes more true.
The Cost of Marketing Data Friction
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...
From Ownership to Possession: Brands Need to Take Back Their Data
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...