Aqfer Insights Blog

Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.

Change is Coming to the Data Layer

Change is Coming to the Data Layer

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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The Challenges of On-Premise Data Management

The Challenges of On-Premise Data Management

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As organizations strive to extract meaningful insights from vast datasets for tasks ranging from multi-touch attribution to audience building and closed-loop measurement, the limitations of on-premises infrastructure have surfaced.

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Understanding the Data Infrastructure Landscape

Understanding the Data Infrastructure Landscape

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.

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Six Elements of Data Governance

Six Elements of Data Governance

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for planning and evaluating technology that deals with sensitive consumer data. 

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Inside Clear Channel Outdoor’s Data Clean Room

Inside Clear Channel Outdoor’s Data Clean Room

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement – launching their Data Clean Room within their RADAR suite of solutions. This new technical capability helps CCO to continue to bring more measurability and optimization to their out-of-home (OOH) advertising partners.

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Data Collection and Activation Infographic

Data Collection and Activation Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

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Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.

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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?

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Current State of Marketing Analytics Infographic

Current State of Marketing Analytics Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.

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2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.

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The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.

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The True Costs of Technical Debt (and How to Avoid it)

The True Costs of Technical Debt (and How to Avoid it)

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.

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