Aqfer Insights Blog

Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.

First-Party Data Predictions for a Cookieless Future

First-Party Data Predictions for a Cookieless Future

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

Based on these conversations and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.

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Yet Another Delay in the Cookie Deprecation Timeline

Yet Another Delay in the Cookie Deprecation Timeline

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death of the third-party cookie, in January 2020, the MadTech world started Cookiepocalypse preparation. Four years and multiple delays later, marketers are beginning to wonder if cookie deprecation will ever happen. Read on to get the latest update to Google’s timeline.

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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of building in house and the lack of customization offered in off-the-shelf solutions, technology leaders often feel stuck with suboptimal choices. In a landscape where speed-to-market is king, but novelty wins with consumers, technology leaders should consider outsourcing, partnering, and adopting a buy-to-build strategy.

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The Key to Unlocking Marketing ROI: Attention Metrics

The Key to Unlocking Marketing ROI: Attention Metrics

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance – clicks, impressions, conversions – only tell part of the story. To truly understand marketing effectiveness, brands need to focus on measuring attention. metrics.

Based on these conversations and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.

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A Solutions Architect’s Perspective on the Future of First-party

A Solutions Architect’s Perspective on the Future of First-party

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from reliance on third-party cookies.

Based on these conversations and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.

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Unlock the Power of Zero-Copy

Unlock the Power of Zero-Copy

As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.

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4 Ways to Prioritize Privacy in a Cookieless Future

4 Ways to Prioritize Privacy in a Cookieless Future

User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, companies must adapt their strategies, technologies, and mindsets to prioritize user privacy while still delivering personalized, engaging experiences to their customers.

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Ensuring Data Privacy in the Digital Age: Best Practices for CTOs

Ensuring Data Privacy in the Digital Age: Best Practices for CTOs

As Chief Technology Officers (CTOs), it’s our responsibility to ensure that our companies prioritize data privacy and implement robust strategies to protect our customers’ personal information. In this blog post, we’ll explore some best practices for CTOs to navigate the complexities of data privacy and build trust with their customers.

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A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp speeds, it can be difficult for MadTech companies to keep up. Developing the right data infrastructure to lay the foundation for your marketing and advertising tech solutions has never been more important.

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Tagging Beyond the Website: Apps, CTV, and More

Tagging Beyond the Website: Apps, CTV, and More

While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, companies can gain a more comprehensive understanding of consumer behavior and make data-driven decisions that drive growth and profitability.

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6 Strategies to Support Sustainable Growth for MadTech Products

6 Strategies to Support Sustainable Growth for MadTech Products

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and long-term growth over short-term profitability. As companies navigate this new landscape, it’s crucial to adopt a more balanced approach that prioritizes sustainable growth, profitability, and long-term value creation.

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Charting First-Party Identity for Clients

Charting First-Party Identity for Clients

The identity landscape is shifting right now, and it’s time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, the demand for enterprise identity spines is skyrocketing. This presents a massive opportunity for systems integrators who are ready to step up and deliver these critical solutions to their clients.

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Building for a Composable Future

Building for a Composable Future

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in this new world lies in embracing composability – the ability to create flexible, modular, and adaptable systems that can seamlessly integrate with other technologies.

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The Technical Requirements of Real-Time Data Processing

The Technical Requirements of Real-Time Data Processing

As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining an edge in a fast-moving technology landscape. However, effectively harnessing data in real time is no small feat. Before MSPs can use real-time data to drive powerful marketing action on behalf of their brand clients, they must first overcome numerous complexities, from data processing challenges to regulatory compliance.

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Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is especially true for Marketing Service Providers (MSPs) whose businesses have become reliant on third-party tracking.

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Change is Coming to the Data Layer

Change is Coming to the Data Layer

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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The Challenges of On-Premise Data Management

The Challenges of On-Premise Data Management

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As organizations strive to extract meaningful insights from vast datasets for tasks ranging from multi-touch attribution to audience building and closed-loop measurement, the limitations of on-premises infrastructure have surfaced.

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Understanding the Data Infrastructure Landscape

Understanding the Data Infrastructure Landscape

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.

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Six Elements of Data Governance

Six Elements of Data Governance

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for planning and evaluating technology that deals with sensitive consumer data. 

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Inside Clear Channel Outdoor’s Data Clean Room

Inside Clear Channel Outdoor’s Data Clean Room

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement – launching their Data Clean Room within their RADAR suite of solutions. This new technical capability helps CCO to continue to bring more measurability and optimization to their out-of-home (OOH) advertising partners.

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Data Collection and Activation Infographic

Data Collection and Activation Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

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Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.

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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?

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Current State of Marketing Analytics Infographic

Current State of Marketing Analytics Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.

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2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.

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