Aqfer Insights Blog

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had...

Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target...

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a...

By now, any organization or individual even peripherally involved with digital marketing or advertising knows: Increasing consumer privacy concerns...

Had Enough of Data Friction?  For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...

This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term...

So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...

Aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next-generation marketing data...

Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full-time in the role...

This article by Aqfer Chief Revenue Officer Marc Sabatini was originally posted on CustomerThink.comEvery story exploring how much data companies...