Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
Meta and Google’s Massive GDPR Fines: Avoidable or Not?
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.
Understanding Modern Challenges with Marketing Analytics & Attribution
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance insight, marketing analytics and attribution are difficult to pin down.
Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?
Current State of Marketing Analytics Infographic
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
What Brands and MSPs Need To Know About First-Party Tagging
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.
2023 Marketing Analytics Trends & Best Practices
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.
Data Clean Rooms Offer Secure Data Sharing Between Brands and Marketing Service Providers
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their partners to offer secure data sharing or data clean room environments to securely share customer data.
Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, the rules governing customer data usage and collection are ever-evolving.
The Unraveling of CNAME Cloaking
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
The True Costs of Technical Debt (and How to Avoid it)
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
Aqfer Announces New User Interface and Enhanced Features in Portal 2.0
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonization, identity resolution, data clean rooms and technical debt.
The Demand for (and Difficulties of) Data Harmonization
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had...
Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target...
Bringing Netflix-Style Personalization to Your Brand’s Website
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a...
Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that only becomes more true.
The Cost of Marketing Data Friction
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...
From Ownership to Possession: Brands Need to Take Back Their Data
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...
First-Party Data is the Key to Current and Future Marketing & Advertising Success
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term...
Getting Started with Aqfer
So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...
Aqfer Launches Next-Generation SI-Ready Marketing Data Lake
Aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next-generation marketing data...
Aqfer Names Daniel Jaye As New CEO
Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full-time in the role...
It’s Compliance Time: Do You Know Where Your Data Is?
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally posted on CustomerThink.comEvery story exploring how much data companies...