Aqfer Insights Blog

Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.

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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?

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Current State of Marketing Analytics Infographic

Current State of Marketing Analytics Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.

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2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.

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The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.

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The True Costs of Technical Debt (and How to Avoid it)

The True Costs of Technical Debt (and How to Avoid it)

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.

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Getting Started with Aqfer

Getting Started with Aqfer

So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...

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