Aqfer Resource Library
Here you’ll find a variety of helpful content including original research, client stories, videos, and more.
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Today, companies have more access to information about their customers than ever before. But just because you have data doesn’t mean you know how to use data. Processing, and organizing data so it’s useful for driving business decisions is no easy task. Especially for...
Data collation refers to the process of gathering, organizing, and compiling data from various sources into a single, comprehensive dataset for analysis. This may involve collecting data from internal sources, such as customer databases, as well as external sources,...
Media analytics and attribution are difficult to execute even when conditions are optimal. For most marketers, they’re typically a long way away from ‘optimal’: data volumes are enormous, data sits in multiple locations, and much of the data is redundant as well as...