Aqfer Resource Library
Here you’ll find a variety of helpful content including original research, client stories, videos, and more.
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Discover the pros and cons of various data infrastructure types to drive your business forward in the complex world of modern marketing.
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with
enormous scale through its distribution partners. Discover how Aqfer and Prohaska Consulting helped Vevo develop its MELODY big data analytics platform to boost prod...
Aqfer SVP Marketing Tom Burg chats with Clear Channel Outdoor's Campbell Keller in this Partner Spotlight video.
Today, companies have more access to information about their customers than ever before. But just because you have data doesn’t mean you know how to use data. Processing, and organizing data so it’s useful for driving business decisions is no easy task. Especially for...
Discover What an Identity Spine Is, The Challenges of Relying on Third-Party Identity Graphs, and The Coming Paradigm Shift Fill out the form below to access this content.
Get the latest on consumer data privacy preferences, increasing privacy enforcement actions, and best practices for staying compliant. Download it here.
This comprehensive guide will help you learn how to create, manage, and deploy aUT-generated tags across your digital ecosystem.
We interviewed 50 tech leaders from ad tech, martech, and data providers to get the latest insights and outlook for data-powered marketing. Download it here.
Take jobs created in your MDP Sandbox and push them to your production account. Enjoy the seamless ability of self-sufficiency in the Aqfer Client Portal.
An in-depth to learn how cookies work with in-depth examples of seeing cookies enable user tracking with examples from Amazon's home page.
Aqfer CEO Daniel Jaye joins Chameleon Collective's Freddie Laker on the Oh Ship! Podcast to discuss the convergence of adtech and martech along with lessons learned from building business value for many decades.
Media analytics and attribution are difficult to execute even when conditions are optimal. For most marketers, they’re typically a long way away from ‘optimal’: data volumes are enormous, data sits in multiple locations, and much of the data is redundant as well as...
At Aqfer, we believe the future of identity resolution should be owned by the brands, and that's why we've developed the technology to enable our clients to build private identity graphs for their customers using each brand's first-, second-, and third-party data.
Aqfer and Aerospike present a joint webinar focused on the need to become identity agnostic in 2023 along with tips on how to get there.
Facilitate collaboration for multiple parties to match data sets in a data clean room while keeping the data encrypted at all times: at rest, during transmission, and under operation. Plus, Aqfer's solutions are designed to be interoperable with other major players in t...
Aqfer provides the most efficient way to collect, manage, and distribute marketing data for marketing solutions providers who need to facilitate identity management and resolution, secure data sharing, universal first-party tag management, and media analytics & attribut...
Aqfer teamed up with the data strategy pros at Winterberry Group to develop a study of the outlook for marketing analytics. Download it here.
Create and run your own custom jobs in the Aqfer Portal using your own custom configurations in the new marketing data platform sandbox.
Manage named queries, integration credentials, job configurations, production job details, and the all-new MDP Sandbox in the Client Portal.
Create, save, and manage custom aUT tag templates and access both private and public tag template libraries in the Aqfer Client Portal.
Manage aUT deployments and settings, access the new tag templating tools, generate custom container tags, and view reports in Client Portal.
Check out the Client Portal's updated user interface and learn how to access its user administration tools, reports, and new Knowledge Base.