The aqfer team combines key players from data and martech ventures like Korrelate, Tacoda, and Altiscale with seasoned consulting and solutions talent from top firms like Epsilon and Adobe.

Daniel Jaye, Founder, CEO

Dan has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies.  Clients have included Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. Dan was the founder and CEO of Korrelate, a leading automotive marketing attribution company, purchased by J.D. Power in 2014.  Dan is the former president of TACODA, bought by AOL in 2007, and was the founder and CTO of Permissus, an enterprise privacy compliance technology provider.  He was the Founder and CTO of Engage and served as the acting CTO of CMGI. Prior to Engage, he was the director of High Performance Computing at Fidelity Investments and worked at Epsilon and Accenture (formerly Andersen Consulting).  

Dan graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University.

Marc Sabatini, CRO

A relationship builder, Marc has over 20 years of experience consulting on technology and data solutions in direct marketing, CRM, and omnichannel digital marketing. Marc has extensive enterprise expertise and has worked with solution providers like Epsilon, Donnelly Marketing, and InfoUSA, as well as founding a successful start-up consultancy, Advantage Insight, which was acquired by Redi-Data. His leadership, vision and consistent track record of problem solving and connecting people, along with a consultative approach supported by his innovative thought leadership, ensure that Marc brings the right solution to clients to positively impact their business. 

Marc holds a B.A from John Jay College, CUNY.

Thiruvalluvan M G, VP Engineering

Thiru was previously a Distinguished Architect at Yahoo! and held the title of “Principal Hacker” at Altiscale.  He was the Architect at Stata Labs where he collaborated with Raymie on projects like Bloomba.  He is a committer and PMC Member of the Apache Avro Project.   He has held a number of technical and managerial engineering roles at Accel Limited and Hewlett Packard.  

Thiru holds a B.E. in Electronics and Communications Engineering from Anna University.

Chennai, India Engineering Team >>

Ellen Salisbury, SVP, Business Operations

Ellen was critical to the establishment and growth of numerous companies during her tenure as Managing Director of Start Smart Labs, including Altiscale (aquired by SAP), MinHash (acquired by Salesforce), Innovacer, and Zyudly Labs. She was previously VP of Business Operations at Altiscale and the VP of Engineering, Office of the CTO at Yahoo!, where she drove cross-functional technical initiatives and process improvements. Prior to Yahoo!, Ellen was the Vice President of Engineering and Operations at TimeBridge, where she managed the engineering, operations and support organizations in San Francisco and Israel. Before joining TimeBridge, Ellen was at Yahoo! as director of Yahoo! Research Berkeley. She joined Yahoo! with the company’s acquisition of Stata Labs, where she was senior vice president of products and services and most notably introduced new development processes to improve the organization’s overall product quality and timely delivery. Ellen also served as the vice president of engineering at Brightmail and as vice president of data warehousing at Sybase, Inc.

Ellen graduated from the University of Minnesota with a B.A. in Humanities and attended the MBA program at Loyola University of Chicago.

Raymie Stata, Executive Chairman

Aqfer is the realization of Raymie’s vision for a marketing data lake environment that would empower enterprises to realize the full value of their data. Raymie was the founder and CEO of Altiscale, sold to SAP in 2016. Previously he was Chief Technical Officer at Yahoo!, where he played an instrumental role in algorithmic search, display advertising, and cloud computing. He also helped set Yahoo!’s open-source strategy and initiated its participation in the Apache Hadoop project. Prior to joining Yahoo! Raymie founded Stata Laboratories, maker of the Bloomba search-based e-mail client, which Yahoo! acquired in 2004. He has also worked for Digital Equipment’s Systems Research Center, where he contributed to the AltaVista search engine.

Raymie received his PhD in computer science from MIT in 1996.

Scott Sprunger, Head of Technology

Scott is a leading expert on privacy-safe attribution technology and digital data collection. He brings more than three decades of engineering and operational experience, creating scalable, low latency, and resilient platforms and applications. Most recently he led the creation of the first privacy-safe, online-to-offline attribution system (O2O) with J.D. Power. Nearly every automotive brand has utilized O2O to provide an unbiased measurement of campaign and web site performance.

Before J.D. Power, Scott lead software and infrastructure engineering efforts, with high performance, high volume operations at Gilt Group and WebMD.

Tim O'Leary, SVP Client Success and Services

Tim O’Leary, SVP Client Success and Services

Tim is a 35-year martech industry veteran, known for delivering strategic thinking on both business and technology, and helping clients break through the clutter to stand out in the marketplace.  During his career, he spent 28 years at Epsilon, the loyalty and database provider, where he helped them pioneer high-end solutions in the Travel, Retail and Financial Services industries, and develop many first-in-market solutions.

Throughout his career, Tim has been focused on emerging, high performance computing. As the industry pivoted to Big Data, so did his efforts for his clients,   whether through managing large development teams of hundreds of developers or working with individual strategists to help clients think through best in class solutions. 

Paul Cimino, Co-Founder

Paul – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. Paul co-founded Brilig, creating a powerful cooperative DMP/Data Exchange, which bridged direct marketing and digital marketing and was acquired by Merkle in 2012.

Before founding Brilig, Paul served as CTO at, a digital health media company, where he conceived and patented Healthographic targeting. Prior to that he was co-founder/CEO of Snickelways Interactive, a 300 person, leading e-commerce solutions provider, where he created the first B2B Extranet. Previously Paul worked at AT&T/Downtown Digital, a Bell Labs ITV think-tank producing the first interactive television e-commerce programs. Paul began his career as a merchant and IT change agent at Saks 5th Avenue.  Paul holds a B.A. from New York University.

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