Our Team
Core Values
Mission-Focused
We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.
Courage
We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.
Integrity
We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.
Curiosity
We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.
Leadership Team Members
Daniel Jaye
Pat McNair
Scott Sprunger
Jeff Storan
Tom Burg
Mark Sneathen
Joshua Brandt-Rauf
Tom Winchell
Michael Keohane
Narayanan R
Working at Aqfer
Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.
Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.
Our Thoughts
In Lieu of Cookie Deprecation: A Suggestion for Google
Reflecting on Google’s recent decision to postpone third-party cookie deprecation, I can’t help but think: we’ve been here before. Back in 1999…
Summer 2024’s Most Controversial Topics in AdTech and MarTech
From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. These are topics that require immediate consideration and action if your company intends to stay ahead of the curve for the second half of 2024 and beyond.
Google Cancels Cookiepocalypse – Now What?
Google’s announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.
16 Ways to Use Big Data to Improve Marketing Effectiveness
The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the bottom line.
The Identity Resolution Tech Stack for Marketing Service Providers
Identity resolution has never been more important – or more complicated. Explore the ideal tech stack for a future-ready identity strategy.
In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline
For the past 3+ years, Google’s plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here’s what the adtech industry should focus on to remain competitive and forward-thinking should Google continue to delay the timeline.