Our Team

Core Values


We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.


We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.


We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.


We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.

Team Members

Daniel Jaye

Founder, CEO

Marc Sabatini

Co-Founder, Chief Strategy Officer

Pat McNair

Chief Financial Officer

Scott Sprunger

Chief Solutions Architect

Jeff Storan

SVP, Product

Tom Burg

SVP, Marketing

Tom Winchell

VP, Sales

Narayanan R

VP, Engineering

Joshua Brandt-Rauf

VP, Client Success

Sandro Camarao

VP, Partner and CX Engineering

David Hegarty

VP, Sales Engineering

Michael Cao

VP, Delivery

Working at Aqfer

Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.

Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.

Our Thoughts

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?

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What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.

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2023 Marketing Analytics Trends & Best Practices

2023 Marketing Analytics Trends & Best Practices

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.

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