Our Team

Core Values


We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.


We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.


We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.


We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.

Leadership Team Members

Daniel Jaye

Founder, CEO

Pat McNair

Chief Financial Officer

Scott Sprunger

Chief Solutions Architect

Jeff Storan

SVP, Product

Tom Burg

SVP, Marketing

Mark Sneathen

SVP, Sales

Joshua Brandt-Rauf

VP, Client Success

Tom Winchell

VP, Sales

Michael Keohane

VP, Client Engineering

Narayanan R

VP, Engineering

Working at Aqfer

Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.

Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.

Our Thoughts

Apple vs. Elon: The Race is On

Apple vs. Elon: The Race is On

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any company that seeks to disrupt a category: Can your innovation outpace the competition?

read more
Yet Another Delay in the Cookie Deprecation Timeline

Yet Another Delay in the Cookie Deprecation Timeline

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death of the third-party cookie, in January 2020, the MadTech world started Cookiepocalypse preparation. Four years and multiple delays later, marketers are beginning to wonder if cookie deprecation will ever happen. Read on to get the latest update to Google’s timeline.

read more
Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of building in house and the lack of customization offered in off-the-shelf solutions, technology leaders often feel stuck with suboptimal choices. In a landscape where speed-to-market is king, but novelty wins with consumers, technology leaders should consider outsourcing, partnering, and adopting a buy-to-build strategy.

read more
The Key to Unlocking Marketing ROI: Attention Metrics

The Key to Unlocking Marketing ROI: Attention Metrics

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance – clicks, impressions, conversions – only tell part of the story. To truly understand marketing effectiveness, brands need to focus on measuring attention. metrics.

read more