Our Team
Core Values
Mission-Focused
We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.
Courage
We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.
Integrity
We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.
Curiosity
We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.
Leadership Team Members
Daniel Jaye
Pat McNair
Scott Sprunger
Jeff Storan
Tom Burg
Mark Sneathen
Joshua Brandt-Rauf
Tom Winchell
Michael Keohane
Narayanan R
Working at Aqfer
Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.
Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.
Our Thoughts
Unified Data: The Foundation for Effective AI in Marketing
AI has the potential to revolutionize how businesses interact with their customers and optimize their marketing spend. But this potential can only be fully realized with a strong foundation of unified, high-quality data. Without it, even the most sophisticated AI models will struggle to deliver accurate insights and effective strategies.
Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases
Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, and leverage predictive analytics for better business decisions.
Privacy and Implementation Considerations for Website Tracking
As concerns about privacy and data protection increase and third party cookies depreciate in value, it’s crucial to implement tracking practices that respect user rights while still providing valuable insights. Here are some considerations for website tracking, focusing on privacy, security, compliance, and ethical implementation.
Website Tracking Techniques
Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready website tracking at your organization
Aqfer Named to 2024 Inc. 5000
Aqfer’s sustained growth and innovation secures its place among the fastest-growing private companies in the U.S. for three straight years.
Reinforcement Learning in B2C Marketing: Maximizing Business Value
Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach can be applied to a wide range of tasks, from personalizing customer experiences to optimizing advertising spend across multiple channels.