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Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, the...
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2024.
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investme...
There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data i...
Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? Mos...