AUDIENCE ENABLEMENT
Smarter Audience Targeting Starts with Faster Access to Insight
Aqfer’s Audience Enablement framework empowers marketing service providers to segment, activate and monetize large audiences—faster and more cost-effectively—using structured, scalable, and AI-ready data.
+ The Challenge
MSPs face growing complexity and cost when trying to extract value from audience data
Audience analysis takes too long to influence campaigns
Segmentation is often too slow or too shallow
Cloud query costs spiral as data volumes grow
Audience data isn’t structured for activation or AI use
These delays don’t just hinder insight – they hurt campaign performance and client trust.
The Solution: Aqfer Audience Enablement
Aqfer makes it possible to query structured audience data at scale without unnecessary data prep or compute costs. You can deliver insights in seconds, update segmentation flexibly, and feed the results into activation or modeling workflows—without reprocessing data downstream.
+ What It Does
Capability
+ Rapid Audience Counting (COUNTS)
+ Granular Audience Breakdown (HISTOGRAMS)
+ Scalable Infrastructure
+ Structured Outputs
+ Audience Data Activation
+ Reduced Cloud Processing Costs
Business Impact
+ Determine audience size instantly, with no complex queries or delays
+ Handle datasets from 10M – 1B+ records without slowdowns or engineering overhead
+ Use Parquet & JSON-ready formats to prep data for AI pipelines
+ Honor privacy preferences in real time, without slowing down experiences
+ Feed insights into downstream tools for more relevant campaign execution
+ Avoid expensive full-table scans and unnecessary compute waste
+ Why It Matters
Faster insights = faster action = better outcomes.
With Aqfer, MSPs can
Validate campaign reach in seconds
Discover who’s engaging – and where efforts are falling flat
Adapt targeting strategies mid-flight
Deliver measurable business value, not just reports
+ AI-Ready by Design
The future of marketing is predictive, generative, and automated – but that future depends on the structure and accessibility of your data.
Aqfer ensures
Audience data is structured and queryable from the start
Segments are clean, accurate, and current
Integration with AI applications is low-friction and low-cost
Support for ZeroCopy RAG (Retrieval-Augmented Generation) avoids data duplication
Why MSPs Choose Aqfer
Insights generated in seconds, not hours
Flexible deployment across varied client use cases
Prebuilt infrastructure for segmentation, counting, and reporting
Privacy-first by default that supports in-region consent and edge decisioning
Immediate value delivery without expensive engineering lift
Use Cases You Can Power
Audience sizing and validation before campaign launch
Behavioral segmentation across devices and demographics
In-flight campaign performance analysis
Feeding high-performance segments into DSPs, CDPs, and personalization engines
Prepping audience inputs for predictive or generative AI models
Cost-efficient analysis across billions of records
No Tradeoffs. Just Better Use of Data.
With Aqfer, MSPs get a scalable, structured analytics layer that empowers their teams to:
Move faster
Reduce manual data wrangling
Scale audience insights without scaling costs
CLIENT SPOTLIGHT
Transforming Audience Enablement at a Major US Media Services Company
FOCUS
Managing Director of Cloud Technology & Data Products had to fix processing slowness leading to poor, error-prone audience insights
CHALLENGE
The client struggled with a crippling 6-9 month backlog in processing their massive dataset of 240 million US consumers with 5,000+ attributes. Their existing Redshift/Spark infrastructure delivered slow query results (10+ minutes) using just 5% data samples, producing highly unreliable audience insights. The managing director was tasked with improving the company’s audience insights, a multi-dimensional challenge.
IMPACT
This technical limitation meant client campaigns were based on outdated information. Marketing decisions worth millions were guided by stale, incomplete data. The system was not only expensive but also compromised the client’s ability to explain audience changes to clients, threatening their competitive position.
SOLUTION
Aqfer implemented a custom data management solution featuring a hybrid row-columnar storage format and high-performance query engine designed to process their entire dataset efficiently. A one-month pilot demonstrated the ability to load 100 billion records and run 10,000 queries successfully.
TRANSFORMATION
The results were transformative: query response times dropped from minutes to seconds, cost per query decreased by 98%, and analyses now included the full dataset rather than error-prone samples. The client now could deliver accurate, timely audience insights to brand customers, strengthening their market position and becoming a showcase success story throughout this multi-national.
Accelerate Your Audience Insights. Maximize Campaign Impact.
If you struggle with slow audience analytics, high cloud costs, or fragmented data, Aqfer’s Audience Enablement solution is built for you. Our platform delivers instant audience counts, granular segmentation, and AI-ready outputs—at scale and without costly delays. Book a free consultation today.