DATA COLLECTION & INTEGRATION
One Tag. Clean Data. AI-Ready Marketing.
Aqfer’s Universal Tag helps martech, adtech and datatech companies collect structured, privacy-safe data across all digital channels – ready for measurement, optimization, and generative AI applications.
+ The Challenge
Most MSPs face a growing set of obstacles when it comes to data collection.
Incomplete event tracking across sites, devices, and campaigns
Signal loss from third-party cookie deprecation and new browser restrictions
Inconsistent data formats that slow down analytics and modeling
Unfit for AI model training or inference
These issues don’t just hurt current campaign performance – they make it harder to enable the AI-powered experiences your clients are asking for.
The Solution: Aqfer Universal Tag
The Aqfer Universal Tag is a flexible, lightweight tag built specifically for MSPs that need to collect high-quality, actionable data at scale. It enables accurate measurement today—and ensures your data is ready for AI tomorrow.
+ What It Does – Automatically
Capability
+ Track real user behavior across all channels
+ Automatically capture campaign context
+ Work in cookie-restricted environments
+ Process data at the edge
+ Collect AI-friendly data structures
+ Support multiple tagging styles
Business Impact
+ Get complete visibility across web, mobile, video, & paid media
+ Know exactly what ad was served, when, where, and to whom
+ Maintain tracking continuity even as access to cookies evolves
+ Honor privacy preferences in real time, without slowing down experiences
+ Output clean, consistent formats ready for use in analytics or modeling tools
+ Choose between atomic or container tags based on client needs
+ Why It Matters for AI
Most AI models fail before they start—not because of bad algorithms, but because of bad data. Whether your clients are building predictive models or exploring GenAI for marketing, your data will be ready.
With Aqfer’s Universal Tag …
Every user interaction is captured with context
Data is structured and enriched the moment it’s collected
Outputs are ready for downstream AI tools—including LLMs, personalization engines, and audience scoring models
All of it happens in a privacy-first framework, giving you compliance without compromise
The Aqfer Universal Tag is built to help you launch faster, operate leaner, and deliver data your clients can trust.
Our MSP customers love the Aqfer Universal Tag, because it’s …
White-label ready to use under your brand, your way
Deployed quickly and get full data collection live in days
Privacy-first by default that supports in-region consent and edge decisioning
AI-ready so outputs are structured, enriched data streams ideal for analytics and machine learning teams
How it Works
One tag deployed per client site
Runs at the edge via Akamai CDN and ensures regional compliance
Collects both standard & custom parameters
Pushes data to cloud lakes, CDPs, warehouses, or real-time pipelines
Some of the Use Cases Enabled by Aqfer
Real-time personalization based on clickstream behavior
Audience enrichment for AI-powered segmentation
Attribution modeling across campaigns and devices
Feeding generative AI copilots with unified behavioral context
CLIENT SPOTLIGHT
Maximizing CPMs with Data
Spotlight: a global leader focused on intent-driven demand gen for tech brands.
FOCUS
Their VP of Digital Product was tasked with monetizing their collected data more effectively.
CHALLENGE
The data collected by our client held significant value for targeted advertising. They urgently sought ways to convince companies to pay premium rates for their ads by demonstrating their ability to target specific audience segments.
IMPACT
Without showcasing the value of their data for interest-specific advertising, the client missed potential revenue opportunities. Implementing a solution to identify targets for personalized ads and sharing these capabilities with prospects would increase their CPM rates.
SOLUTION
The client deployed Aqfer Universal Tag; our Chief Solutions Architect collaborated with them to implement a straightforward Identity Resolution workflow across sites. This workflow matched users with profile data, revealing customer journeys and identifying users, which led to creating marketable audience segments.
TRANSFORMATION
By enhancing cross-site connections and matching users with profile data, our client began to effectively identify individuals. This capability allowed them to sell targeted audience segments to clients at higher CPM rates, successfully monetizing their data and increasing revenue.
Enhance Data Collection Today
With Aqfer Universal Tag, you get a hassle-free first-party tagging solution that will help improve identity matching, enhance targeting and personalization, and increase consumer engagement right out of the box.
Book a no-obligation info session and discover how Aqfer can deliver faster segmentation, smarter targeting, and better ROI.