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As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense pressure to deliver measurable ROI while controlling costs. The technology infrastructure powering all of this shouldn’t add to these burdens – it should solve them.

At Aqfer, we’re committed to building and deploying innovations that ensure the future readiness of marketing data infrastructure. One of the most significant, transformative changes I predict is coming to our industry is a deployment model where your brand customers host applications and data in their own cloud accounts instead of vendor accounts. It’s called “Bring Your Own Cloud,” or BYOC – and it represents a major opportunity for you to deliver enhanced value.