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Answer engines reward clarity, authority, and structured data. They penalize vague claims, inconsistent terminology, and siloed systems.

The companies that win in this next era will be the ones that understand this simple truth: you’re not just marketing to people anymore – you’re marketing to machines that advise people.

That means your product catalog, your glossary, your client success metrics, your documentation – all of it needs to be findable, interpretable, and compelling to a new kind of reader: AI.