Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape
Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp speeds, it can be difficult for MadTech companies to keep up. Developing the right data infrastructure to lay the foundation for your marketing and advertising tech solutions has never been more important.
6 Considerations for Choosing the Right Data Infrastructure for your Business
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations to contribute to your data infrastructure strategy.
Tagging Beyond the Website: Apps, CTV, and More
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, companies can gain a more comprehensive understanding of consumer behavior and make data-driven decisions that drive growth and profitability.
6 Strategies to Support Sustainable Growth for MadTech Products
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and long-term growth over short-term profitability. As companies navigate this new landscape, it’s crucial to adopt a more balanced approach that prioritizes sustainable growth, profitability, and long-term value creation.
When to Migrate from On-Premises to Cloud Infrastructure
Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.
Navigating Unforeseen Cost Escalation on Snowflake Data Cloud
Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake’s cost structure, its broken promise of scalability and cost-efficiency, and how to reign in those rising costs.
Charting First-Party Identity for Clients
The identity landscape is shifting right now, and it’s time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, the demand for enterprise identity spines is skyrocketing. This presents a massive opportunity for systems integrators who are ready to step up and deliver these critical solutions to their clients.
Building for a Composable Future
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in this new world lies in embracing composability – the ability to create flexible, modular, and adaptable systems that can seamlessly integrate with other technologies.
The Technical Requirements of Real-Time Data Processing
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining an edge in a fast-moving technology landscape. However, effectively harnessing data in real time is no small feat. Before MSPs can use real-time data to drive powerful marketing action on behalf of their brand clients, they must first overcome numerous complexities, from data processing challenges to regulatory compliance.
Choosing the Right Data Infrastructure for Your Business
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
Powering Personalization with Real-Time Data
Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.
Abracadabra, Presto…Identity?
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is especially true for Marketing Service Providers (MSPs) whose businesses have become reliant on third-party tracking.
Change is Coming to the Data Layer
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
The Challenges of On-Premise Data Management
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As organizations strive to extract meaningful insights from vast datasets for tasks ranging from multi-touch attribution to audience building and closed-loop measurement, the limitations of on-premises infrastructure have surfaced.
Understanding the Data Infrastructure Landscape
In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.
Seven Considerations for a Cookieless Future – An Infographic
This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or...
Six Elements of Data Governance
Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for planning and evaluating technology that deals with sensitive consumer data.
8 Data Security and Privacy Best Practices Infographic
Today’s data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges with these 8 best practices
Consider This Before Jumping on the Data Clean Room Bandwagon
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwagon, here are a few things for your company to consider.
Inside Clear Channel Outdoor’s Data Clean Room
Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement – launching their Data Clean Room within their RADAR suite of solutions. This new technical capability helps CCO to continue to bring more measurability and optimization to their out-of-home (OOH) advertising partners.
Extending Data Activation Capabilities with LiveRamp
Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world’s most innovative companies.
The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross platform optimization.
Data Collection and Activation Infographic
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
50 Technology Leaders Weigh In on The Future of Data-Powered Marketing
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-party data may vary, one thing is certain: data-powered marketing is changing – for good.
The 411 on Aqfer’s Data Privacy, Security, and Compliance Framework
Unless you’ve been living under a rock, you’ve seen recent reports of billion+ dollar GDPR noncompliance fines for technology giants like Google and...
Meta and Google’s Massive GDPR Fines: Avoidable or Not?
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.
Understanding Modern Challenges with Marketing Analytics & Attribution
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance insight, marketing analytics and attribution are difficult to pin down.
Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?
Current State of Marketing Analytics Infographic
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
What Brands and MSPs Need To Know About First-Party Tagging
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.
2023 Marketing Analytics Trends & Best Practices
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.
Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their partners to offer secure data sharing or data clean room environments to securely share customer data.
Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, the rules governing customer data usage and collection are ever-evolving.
The Unraveling of CNAME Cloaking
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
The True Costs of Technical Debt (and How to Avoid it)
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.
Aqfer Announces New User Interface and Enhanced Features in Portal 2.0
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonization, identity resolution, data clean rooms and technical debt.
The Demand for (and Difficulties of) Data Harmonization
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had...
Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target...