Growth Strategies

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

By Daniel Jaye | Apr 29, 2025

As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense press...

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Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Thomas Burg | Sep 3, 2024

Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...

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Reinforcement Learning in B2C Marketing: Maximizing Business Value

By Thomas Burg | Aug 21, 2024

Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach ...

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Unlocking the Power of Real-Time Data

By Thomas Burg | Aug 6, 2024

Tapping into and leveraging customer data in real-time is the key to developing the digital experiences modern customers need and expect. That's where Aqfer's Real Time Data API co...

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Experiments to Help AdTech and MarTech Companies Crush the Competition

By Thomas Burg | Jul 30, 2024

Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.

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16 Ways to Use Big Data to Improve Marketing Effectiveness

By Thomas Burg | Jul 19, 2024

The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the b...

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The Four Stages of Identity Resolution

By Thomas Burg | Jul 1, 2024

Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.

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7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Thomas Burg | Jun 24, 2024

As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...

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The Key to Unlocking Marketing ROI: Attention Metrics

By Tom Winchell | May 10, 2024

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance - clic...

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Tagging Beyond the Website: Apps, CTV, and More

By Thomas Burg | Apr 9, 2024

While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...

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