By| Mar 6, 2024
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...
By| Jul 18, 2023
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...
By| May 17, 2023
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...
By| May 4, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
By| Apr 25, 2023
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...
By| Apr 18, 2023
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...
By| Mar 15, 2023
The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow pr...
By| Jan 13, 2023
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their...