Growth Strategies

The Four Stages of Identity Resolution

by Thomas Burg | Jul 1, 2024 | Growth Strategies

Understanding and connecting with your audience across multiple touch points is crucial for marketing success in today’s varied digital. This process, known as identity resolution, has evolved significantly over the years. Let’s explore the four stages of...

7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

by Thomas Burg | Jun 24, 2024 | Growth Strategies

As walled gardens like Google, Facebook, and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publishers. Meanwhile, identity resolution is becoming more difficult due to privacy...

The Key to Unlocking Marketing ROI: Attention Metrics

by Tom Winchell | May 10, 2024 | Growth Strategies

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Meanwhile, a crowded and competitive digital landscape creates more pressure than ever to prove marketing return on investment (ROI). Traditional metrics...

Tagging Beyond the Website: Apps, CTV, and More

by Thomas Burg | Apr 9, 2024 | Growth Strategies

Marketers today have access to more data than ever before. And the methods for collecting and activating that data are becoming increasingly complex. While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps,...

Powering Personalization with Real-Time Data

by Thomas Burg | Mar 13, 2024 | Growth Strategies

Marketing Service Providers (MSPs) who serve publishers and advertisers know that personalization is one of the most valuable use cases in today’s competitive marketing landscape. Personalization, powered by real-time data activation, helps brand clients improve...

Abracadabra, Presto…Identity?

by Thomas Burg | Mar 6, 2024 | Growth Strategies

Sure, Google spent the better part of two years delaying the Cookiepocalypse, but as of January 2024, the process has officially begun. Your company has likely already started implementing an identity strategy… and if not, we’ll get you caught up with some common...