Aqfer Case Studies
+ At Aqfer, we empower leading marketing service providers to solve their biggest data infrastructure, identity resolution, and analytics challenges. These are their hero stories – built with our technology, driven by their vision, and measured by real-world results.
+ Identity Resolution
Turning Anonymity Into Revenue: A national news and media company, working with their VP of Technology.
CHALLENGE
Mounting revenue pressure, limited yield optimization options, and an overreliance on third-party services made it difficult to target audiences efficiently
SOLUTION
Deployed Aqfer’s first-party tag across all properties, created a proprietary identity graph with a central ID, and enabled real-time lookups via an OLTP datastore
IMPACT
Increased programmatic CPMs
Reduced third-party dependency and maintenance costs
VP promoted to SVP for her leadership on measurable business impacts
+ Data Collection
Unlocking Hidden Revenue: A digital media network, working with their VP of Digital Product.
CHALLENGE
An inability to demonstrate the value of collected data severely limited the company’s ability to command premium CPM rates
SOLUTION
Implemented Aqfer’s Universal Tag with a consistent identity resolution workflow to match users across properties and create marketable segments
IMPACT
Increased CPM rates by showcasing identifiable, targeted segments
Successfully monetized audience data
+ Digital Identity
Accelerating Market Entry: A global identity solutions provider, working with their SVP of Product.
CHALLENGE
Legacy systems couldn’t meet new identity resolution demands, and internal development timelines threatened competitive positioning
SOLUTION
Implemented Aqfer’s full, white-labeled identity resolution stack to power a new identity product suite
IMPACT
Sped up time-to-value by months
Drove immediate pipeline growth with launch-ready capabilities
Cemented their leadership in the first-party digital identity space
+ Tag Management
Scaling Smarter: A major B2B analytics platform, working with their Head of Product Operations.
CHALLENGE
Manual, inconsistent tag deployment across systems slowed campaigns and compromised data integrity
SOLUTION
We conducted a full audit and introduced a standardized, simplified tagging architecture
IMPACT
Reduced operational friction
Improved reporting and onboarding timelines
Enabled automation and scalability through new APIs
+ Audience Analytics
From Backlog to Breakthrough: A heavyweight global media agency group, working with their Managing Director of Cloud Technology & Data Products.
CHALLENGE
A multi-quarter backlog in analyzing 240 million US consumer records led to outdated and error-prone insights
SOLUTION
Aqfer implemented a hybrid row-columnar storage and high-performance query engine capable of full dataset analysis
IMPACT
Query response time dropped from 10+ minutes to seconds
Cost per query decreased by 98%
Sampled insights replaced with complete, accurate audience data
+ Compliance at Scale
Health Data, Handled Right: A major pharmaceutical company, working with their Data Strategy Lead.
CHALLENGE
Legacy solutions couldn’t cost-effectively manage high-volume third-party health data or meet compliance needs
SOLUTION
Used Aqfer’s Marketing Data Platform (MDP) to ingest and match >32TB of data per month with HIPAA-compliant governance
IMPACT
Enabled richer, more accurate campaign analytics
Maintained full data privacy compliance at scale
+ Platform Efficiency
Build Smarter, Operate Leaner: A global segmentation and analytics platform, working with their Head of Engineering.
CHALLENGE
Operating on AWS Redshift at $150K/month, audience builds took 20 minutes and required 8 full-time engineers
SOLUTION
Replaced legacy stack with Aqfer’s MDP to streamline ingestion, reduce cost, and scale output
IMPACT
Cloud compute costs dropped by 70%
Engineers reduced from 8 to 2.5
366% increase in query volume
+ Retail Match Rate
Identity That Delivers: A marketing agency supporting a leading retail brand, working with the agency’s Head of Data Activation.
CHALLENGE
Declining identity match rates using a legacy DIY pixel solution reduced personalization capabilities
SOLUTION
Deployed Aqfer’s Universal Tag to greatly improve match rates and overall identity resolution performance
IMPACT
Match rates up by over 90%
Returned to best-ever levels
Enabled more targeted audience engagement and media personalization
+ Measurement Modernization
Owning the Stack: A retail measurement & attribution platform, working with their VP of Product Development.
CHALLENGE
An outdated product architecture limited control over privacy, scalability, and methodology. Internal teams couldn’t meet operational demands.
SOLUTION
Implemented a client-owned, Aqfer-managed data model and optimized vendor relationships for greater efficiency and ownership
IMPACT
Eliminated three third-party vendors
Processed over 12 trillion records in 90 days
Now averages 4 billion new records daily
Ready to Write Your Hero Story?
Whether you’re modernizing legacy systems, unlocking new revenue from your data, or preparing for the future of identity, Aqfer is built to help you get there faster – with scale, compliance, and confidence.