Case studies
Customer Success Stories
We empower leading marketing service providers to solve their biggest data infrastructure, identity resolution, and analytics challenges. Here is what that looks like in practice.
Identity Resolution
Turning anonymity into revenue
Challenge
A national news and media company. Mounting revenue pressure, limited yield optimization options, and an overreliance on third-party services made it difficult to target audiences for advertisers.
Solution
Deployed Aqfer's first-party tag across all properties and created a proprietary identity graph with a central ID.
Impact
Increased programmatic CPMs
Reduced third-party dependency and maintenance costs
Their VP was promoted to SVP for the measurable business impact
Data Collection
Unlocking hidden revenue
Challenge
A digital media network. An inability to demonstrate the value of collected data severely limited the company's ability to command premium CPM rates.
Solution
Implemented Aqfer's Universal Tag with a consistent identity resolution workflow to match users across properties.
Impact
Increased CPM rates by showcasing identifiable, targeted segments
Successfully monetized audience data
Digital Identity
Accelerating market entry
Challenge
A global identity solutions provider. Legacy systems could not meet new identity resolution demands, and internal development timelines threatened their competitive position.
Solution
Implemented Aqfer's full, white-labeled identity resolution stack to power a new identity product suite.
Impact
Sped up time to value by months
Drove immediate pipeline growth with launch-ready capabilities
Cemented their leadership in first-party digital identity
Tag Management
Scaling smarter
Challenge
A major B2B analytics platform. Manual, inconsistent tag deployment across systems slowed campaigns and compromised data integrity.
Solution
A full audit followed by a standardized, simplified tagging architecture.
Impact
Reduced operational friction
Improved reporting and onboarding timelines
Enabled automation and scalability through new APIs
Audience Analytics
From backlog to breakthrough
Challenge
A heavyweight global media agency group. A multi-quarter backlog in analyzing 240 million US consumer records led to outdated and error-prone insights.
Solution
Aqfer implemented hybrid row-columnar storage and a high-performance query engine capable of full dataset analysis.
Impact
Query response time dropped from over 10 minutes to seconds
Cost per query decreased by 98%
Sampled insights replaced with complete, accurate audience data
Compliance at Scale
Health data, handled right
Challenge
A major pharmaceutical company. Legacy solutions could not cost-effectively manage high-volume third-party health data or meet compliance needs.
Solution
Used Aqfer's Marketing Data Platform to ingest and match over 32TB of data per month with HIPAA-compliant governance.
Impact
Enabled richer, more accurate campaign analytics
Maintained full data privacy compliance at scale
Platform Efficiency
Build smarter, operate leaner
Challenge
A global segmentation and analytics platform. Operating on AWS Redshift at $150K per month, audience builds took 20 minutes and required 8 full-time engineers.
Solution
Replaced the legacy stack with Aqfer's Marketing Data Platform to streamline ingestion, reduce cost, and scale output.
Impact
Cloud compute costs dropped by 70%
Engineers reduced from 8 to 2.5
366% increase in query volume
Retail Match Rate
Identity that delivers
Challenge
A marketing agency supporting a leading retail brand. Declining identity match rates on a legacy DIY pixel solution reduced personalization capabilities.
Solution
Deployed Aqfer's Universal Tag to improve match rates and overall identity resolution performance.
Impact
Match rates up by over 90%
Returned to best-ever levels
Enabled more targeted audience engagement and media personalization
Measurement Modernization
Owning the stack
Challenge
A retail measurement and attribution platform. An outdated product architecture limited control over privacy, scalability, and methodology.
Solution
Implemented a client-owned, Aqfer-managed data model and optimized vendor relationships for greater efficiency and ownership.
Impact
Eliminated three third-party vendors
Processed over 12 trillion records in 90 days
Now averages 4 billion new records daily
Ready to write your hero story?
Whether you are modernizing legacy systems, unlocking new revenue from your data, or preparing for the future of identity, Aqfer is built to help you get there.
