News

Aqfer Integrates MadConnect to Simplify and Speed Data Connectivity for Marketing Solution Providers

By Thomas Burg | Jun 3, 2025

The partnership addresses one of the most significant challenges in today's privacy-first advertising ecosystem: seamless data interoperability across diverse marketing and adverti...

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Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

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Aqfer Promotes Mark Sneathen to Chief Growth Officer

By Wes Marsh | Nov 7, 2024

Signaling a strategic focus on accelerated expansion and customer success, Aqfer announces the promotion of Mark Sneathen to Chief Growth Officer.

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Aqfer Earns AWS Advertising and Marketing Technology Competency

By Wes Marsh | Sep 11, 2024

Aqfer announces it has achieved the AWS Advertising and Marketing Technology Competency in the Audience & Customer Data Management category.

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Aqfer Named to 2024 Inc. 5000

By Wes Marsh | Aug 21, 2024

Aqfer's sustained growth and innovation secures its place among the fastest-growing private companies in the U.S. for three straight years.

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Google Cancels Cookiepocalypse – Now What?

By Wes Marsh | Jul 23, 2024

Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.

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Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

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Apple vs. Elon: The Race is On

By Claire Glisson | Jun 13, 2024

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any ...

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Unified ID 2.0 Integration Supercharges Aqfer Identify Graph Capabilities

By Wes Marsh | Feb 27, 2024

Aqfer is proud to announce an integration with Unified ID 2.0, an open-source identity solution that leverages encrypted email and phone number data to provide a secure identity so...

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Aqfer Now Available on Google Cloud Marketplace

By Wes Marsh | Dec 19, 2023

Aqfer customers now have the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud.

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