NEW RESEARCH

The 2024 Tech Pro’s Guide to Data-Powered Marketing

Aqfer surveyed 50+ leaders across MarTech, AdTech, and Data-as-a-Service providers to discover perspectives around the future of data-powered marketing. We uncovered best practices in a world without third-party cookies and top priorities for privacy, data collection, and activation.

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The impact of changing technology on operations and the major drivers of operational change

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How marketing solution providers really feel about their privacy responsibilities for brands they service

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Common problems that prevent big data efficiency