What is Audience Segmentation?

Dividing a broad consumer or business market into sub-groups based on shared characteristics.

Audience Segmentation is the process of dividing a broad consumer or business market into smaller, more targeted segments based on shared characteristics. This enables businesses to deliver more personalized marketing and improve customer engagement.

Aqfer’s advanced segmentation tools allow businesses to target audiences more precisely, leading to more personalized marketing and higher engagement rates. This helps businesses improve the efficiency of their marketing efforts.