A small script or image used to track user behavior on websites.
Dive Deeper
A Beacon is a small tracking tool used to monitor user behavior on websites or in apps. It collects data on interactions, such as page views and clicks, helping businesses understand user behavior and improve marketing strategies.
How This Applies
Aqfer enables businesses to use beacons to collect valuable data on user behavior, helping them optimize their marketing strategies and improve customer engagement through targeted messaging.