What is First-Party Data?

Data collected directly from customers by a business, typically through its own channels.

First-Party Data is information collected directly by a business from its customers through interactions such as website visits, purchases, or surveys. This data is highly valuable for personalized marketing and customer engagement.

Aqfer enables businesses to collect and leverage first-party data more effectively, helping them personalize marketing efforts, improve customer engagement, and maintain compliance with data privacy laws.