What is an Identity Spine?

A central framework that connects various data points to a single, consistent customer identity for accurate targeting and personalization.

The Identity Spine is a central framework that connects various data points and identifiers to create a comprehensive view of a customer. It enables consistent recognition of customers across multiple touchpoints and channels.

Aqfer’s Identity Spine technology helps businesses maintain a consistent and unified view of their customers across all touchpoints, improving targeting and customer experience.