Aqfer
Glossary

What is Retargeting?

The practice of serving targeted ads to users who have previously interacted with a website or app.

Dive deeper

What it means

Retargeting is a marketing technique where ads are served to users who have previously interacted with a brand, such as visiting a website or abandoning a cart. This method helps increase conversion rates by re-engaging potential customers.

How this applies

Where Aqfer fits

Aqfer helps businesses optimize their retargeting efforts by providing tools to track user interactions and deliver targeted ads, improving conversion rates and customer engagement.