A unified and comprehensive view of an individual customer across all interactions and touchpoints.
Dive Deeper
A Single Customer View (SCV) is a unified profile that consolidates data from multiple channels and interactions into one comprehensive view of a customer. It enables businesses to deliver personalized experiences and better understand customer behavior.
How This Applies
Aqfer helps businesses build a single customer view by consolidating data from multiple sources, enabling more personalized marketing and better customer insights.