Glossary

What is Third-Party Data?

Data collected by an entity that does not have a direct relationship with the user, often aggregated from various sources.

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What it means

Third-Party Data is information collected by an entity that does not have a direct relationship with the user. It is typically aggregated from various sources and sold to businesses for marketing and advertising purposes.

How this applies

Where Aqfer fits

Aqfer enables businesses to integrate third-party data into their marketing and analytics platforms, improving targeting accuracy and enhancing customer insights.

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