REDS Event Ingestion

Raw Event Data Stream (REDS) is one of the three reporting solutions in The Trade Desk platform. It provides partners with log-level data collected from bidding partners. REDS collects raw, log-level bidding events from won auctions and pixels on an hourly basis.
Why The TradeDesk + Aqfer
This ingestion job takes in impressions, clicks, conversions or video event data and maps + collate that data to the standard aMDP schemas

Key Features

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Fine-tune your media planning with hourly data streams

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Enable multiple feeds with unique column and privacy configurations

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Choose whether each feed should include partner, individual advertiser data, or data for a group of advertisers

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