Integration
Truedata Graph Edge Extraction
What it does
The connector
Integration with TrueData's Production Identity Graph that contains edges of the TrueData person ID with digital devices
The partner
Truedata
TrueData is an identity solution that connects people & households to their digital devices across the globe
In practice
Key features
- Add a household ID to target household devices/users or create insights at the household level
- Amplify addressability by creating their own identity graph with their own models that is further enriched with TrueData raw identity data
- Easily expand coverage of an existing identity graph, capture users across devices, and enhance data quality
