Adtech

MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

By Daniel Jaye | Dec 1, 2025

By Dan Jaye, CTO For years, "AI integration" has lived on roadmaps as a future initiative; something to prepare for eventually. That window is closing. Model Context Protocol...

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Crystal Ball Gazing: Why I’m Betting on MCP

By Daniel Jaye | Jun 16, 2025

The diversity of MCP implementations - from enterprise giants like Spring AI MCP to creative innovators like Figma MCP - reflects the protocol's versatility. As AI adoption skyrock...

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The MadTech MCP Stack: Building Industry-Specific AI Standards

By Daniel Jaye | Jun 13, 2025

Imagine browsing a marketplace where you can discover, evaluate, and deploy marketing AI components like app store applications. A/B test different attribution models. Swap persona...

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From Prototype to Production: Simulating AI Solutions with AI

By Daniel Jaye | Jun 12, 2025

How do you test complex, interconnected AI systems before they go live? I've been experimenting with something that initially sounded absurd but has become indispensable: using AI ...

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The Architecture Revolution: Building Chainable AI Systems

By Daniel Jaye | Jun 11, 2025

I had a realization last month: I was spending more time thinking about orchestration than implementation. That's when it struck me - we're experiencing the same architectural tran...

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Sampling, Elicitation, and Completions: The New Vocabulary of AI Orchestration

By Daniel Jaye | Jun 10, 2025

The organizations that master these new approaches via a new vocabulary - sampling, elicitation and completions - will architect the systems that define the next generation of AI-p...

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MCP as the Open API Standard for the AI Era

By Daniel Jaye | Jun 9, 2025

I've been thinking a lot about Model Context Protocol (MCP) for months now, and I keep returning to one thought: MCP is to generative AI what Open API and Swagger were to the moder...

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Aqfer Integrates MadConnect to Simplify and Speed Data Connectivity for Marketing Solution Providers

By Thomas Burg | Jun 3, 2025

The partnership addresses one of the most significant challenges in today's privacy-first advertising ecosystem: seamless data interoperability across diverse marketing and adverti...

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Reflections on The FTC’s Data Clean Room Post

By Thomas Burg | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

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“Next Best Everything”: Reinventing Customer Lifecycle Management

By Thomas Burg | Sep 17, 2024

Powered by advanced AI techniques like reinforcement learning, the "Next Best Everything" approach moves beyond simple segmentation to treat each customer as a unique entity with t...

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