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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

By Daniel Jaye | Dec 1, 2025

By Dan Jaye, CTO For years, "AI integration" has lived on roadmaps as a future initiative; something to prepare for eventually. That window is closing. Model Context Protocol...

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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

Let’s Go Beyond Tool Wrappers: What MCP Extensions Should Look Like in Adtech and Martech

By Daniel Jaye | Nov 14, 2025

By Dan Jaye, CTO My recent LinkedIn post called out the industry's (so far) tool-only approach to MCP. The response: "Okay, so what SHOULD we be building?" Here's the detailed...

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Why Native API Development Won’t Survive the AI Era

Why Native API Development Won’t Survive the AI Era

By Daniel Jaye | Aug 18, 2025
Dynamic, MCP-driven negotiation opens up a much bigger attack surface. We’ve already seen large language models capable of social engineering and misusing authorization. With MCP...
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Aqfer Names Industry Veteran Bill Schild CEO Amid Growing Demand For Enterprise AI Data Readiness

Aqfer Names Industry Veteran Bill Schild CEO Amid Growing Demand For Enterprise AI Data Readiness

By Thomas Burg | Aug 12, 2025
Company simultaneously unveils industry's first remote Model Context Protocol (MCP) server, transforming how enterprises connect their data to AI applications
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

Crystal Ball Gazing: Why I’m Betting on MCP

By Daniel Jaye | Jun 16, 2025
The diversity of MCP implementations - from enterprise giants like Spring AI MCP to creative innovators like Figma MCP - reflects the protocol's versatility. As AI adoption skyrock...
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

The MadTech MCP Stack: Building Industry-Specific AI Standards

By Daniel Jaye | Jun 13, 2025
Imagine browsing a marketplace where you can discover, evaluate, and deploy marketing AI components like app store applications. A/B test different attribution models. Swap persona...
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

From Prototype to Production: Simulating AI Solutions with AI

By Daniel Jaye | Jun 12, 2025
How do you test complex, interconnected AI systems before they go live? I've been experimenting with something that initially sounded absurd but has become indispensable: using AI ...
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

The Architecture Revolution: Building Chainable AI Systems

By Daniel Jaye | Jun 11, 2025
I had a realization last month: I was spending more time thinking about orchestration than implementation. That's when it struck me - we're experiencing the same architectural tran...
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

Sampling, Elicitation, and Completions: The New Vocabulary of AI Orchestration

By Daniel Jaye | Jun 10, 2025
The organizations that master these new approaches via a new vocabulary - sampling, elicitation and completions - will architect the systems that define the next generation of AI-p...
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MCP at One Year: Why Martech and Adtech Leaders Need to Now Pay Attention

MCP as the Open API Standard for the AI Era

By Daniel Jaye | Jun 9, 2025
I've been thinking a lot about Model Context Protocol (MCP) for months now, and I keep returning to one thought: MCP is to generative AI what Open API and Swagger were to the moder...
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