Integration
LiveRamp Graph Edge Extraction
What it does
The connector
Distribution job of MAIDs or cookies utilizing the LR File Based Recognition file for RampID matching. Once distributed, includes an ingestion job to ingest a Ramp ID file mapped to the original MRAID or cookies, from the File Based Recognition file
The partner
LiveRamp
LiveRamp positions themselves as the data collaboration platform, with internal or external partners, that help organizations extract more value out of their first-party data and strengthen customer intelligence and engagement.
In practice
Key features
- Ingest your RampIDs mapped to your cookies or MAIDs to augment your identity graph
- Update RampIDs on a daily basis
- Select between best match RampID or all available RampIDs to your IDs
