Cookie Deprecation

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

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An Introduction to Website Tracking

By Thomas Burg | Aug 14, 2024

Explore the essentials of website and app tracking. This is especially important given the uncertain future for third-party cookies. This post is part 1 in a 3 part series on digit...

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Reactions to the Cookiepocalypse Cancellation

By Thomas Burg | Aug 14, 2024

Google finally announced a full cancellation of the Cookiepocalypse. This decision elicited a variety of reactions from the MadTech industry. Get a full recap of industry thoughts ...

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In Lieu of Cookie Deprecation: A Suggestion for Google

By Daniel Jaye | Jul 26, 2024

Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...

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In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Thomas Burg | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

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Aqfer Announces Support for Partitioned Cookies

By Thomas Burg | Jun 14, 2024

Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.

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First-Party Data Predictions for a Cookieless Future

By Thomas Burg | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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Yet Another Delay in the Cookie Deprecation Timeline

By Thomas Burg | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

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Abracadabra, Presto…Identity?

By Thomas Burg | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

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