Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...
Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...