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Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

Sure, Google spent the better part of two years delaying the Cookiepocalypse, but as of January 2024, the process has officially begun.  Your company has likely already started implementing an identity strategy… and if not, we’ll get you caught up with some common...
The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

With privacy laws shifting to favor the consumer over data-mining companies and marketing service providers, where does that leave brands who are earnestly trying to access user data to improve customer experience and engagement? The trend the last few years in the...