×
×
×

NEW RESEARCH

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

×
×
×

NEW WHITEPAPER

2023 Marketing Analytics Trends and Best Practices

×
×
×

Aqfer Insights

Stay on top of the latest trends in Martech, Adtech, and Beyond

Subscribe to follow the news on what’s happening in the marketing data ecosystem.

This field is for validation purposes and should be left unchanged.

  • Solutions
    • Data Collection and Integration
    • Enterprise Identity Resolution
    • Audience Enablement and Monetization
    • AI Data Enablement
  • AI Innovations
  • Industries
    • MarTech and AdTech Providers
    • Data Tech Providers
    • Media Companies and Digital Publishers
    • Agencies
    • Hyperscalers
  • Case Studies
  • Resources
    • Insights Blog
    • The MADtech Momentum Podcast with Dan Jaye
    • E-Book: The Age of Agentic Commerce – When Machines Become Your Customers
    • Glossary
    • Integrations
    • Use Cases
    • Subscribe to the Aqfer Blog
  • Pricing
  • Aqfer Careers
    • Client Success Manager
  • Contact Aqfer

Advertising

  • Growth Strategies
  • News
  • On The Horizon
  • Product Innovations
  • Tech Corner
  • Trends & Insights
Containerized RTB and How It Shifts the Programmatic Space

Containerized RTB and How It Shifts the Programmatic Space

By Daniel Jaye | Sep 28, 2025

By Dan Jaye, CTO The Google AdEx privacy settlement and its introduction of RTB Control made one thing clear: identity enforcement is moving into the core pipes of programmatic....

Read More
The Google AdEx Privacy Settlement and the Coming Identity Shake-Up

The Google AdEx Privacy Settlement and the Coming Identity Shake-Up

By Daniel Jaye | Sep 23, 2025

By Dan Jaye, CTO On September 2, a (for now) proposed settlement in the Northern District of California put Google on the hook for a fundamental change to how digital advertising...

Read More
The Three Tribes of Tomorrow’s Shoppers: Nostalgics, Hybrids, and Delegators

The Three Tribes of Tomorrow’s Shoppers: Nostalgics, Hybrids, and Delegators

By Thomas Burg | Sep 12, 2025
The three tribes framework isn’t just a neat metaphor—it’s a roadmap for the next decade of marketing. Businesses must recognize that all three tribes will coexist, but their...
Read More
“Next Best Everything”: Reinventing Customer Lifecycle Management

“Next Best Everything”: Reinventing Customer Lifecycle Management

By Thomas Burg | Sep 17, 2024
Powered by advanced AI techniques like reinforcement learning, the "Next Best Everything" approach moves beyond simple segmentation to treat each customer as a unique entity with t...
Read More
Unlocking the Power of Real-Time Data

Unlocking the Power of Real-Time Data

By Thomas Burg | Aug 6, 2024
Tapping into and leveraging customer data in real-time is the key to developing the digital experiences modern customers need and expect. That's where Aqfer's Real Time Data API co...
Read More
Experiments to Help AdTech and MarTech Companies Crush the Competition

Experiments to Help AdTech and MarTech Companies Crush the Competition

By Thomas Burg | Jul 30, 2024
Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.
Read More
How to Use Data to Develop Customer-Centric Experiences

How to Use Data to Develop Customer-Centric Experiences

By Thomas Burg | Jun 27, 2024
As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...
Read More
7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Thomas Burg | Jun 24, 2024
As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...
Read More
First-Party Data Predictions for a Cookieless Future

First-Party Data Predictions for a Cookieless Future

By Thomas Burg | May 15, 2024
This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.
Read More
Tagging Beyond the Website: Apps, CTV, and More

Tagging Beyond the Website: Apps, CTV, and More

By Thomas Burg | Apr 9, 2024
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...
Read More
Older Entries
Company

About us

Blog

Contact

Privacy Policy

Opt-out Preferences

Contact Us

Aqfer Inc.

9100 Conroy Windermere Rd.

Suite 200

Windermere, FL 34786


(646) 535-5351

info@aqfer.com
  • Follow
  • Follow

© 2025 All Rights Reserved By Aqfer

Aqfer
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}