Cookies Archives

Containerized RTB and How It Shifts the Programmatic Space

By Daniel Jaye | Sep 28, 2025

By Dan Jaye, CTO The Google AdEx privacy settlement and its introduction of RTB Control made one thing clear: identity enforcement is moving into the core pipes of programmatic....

The Google AdEx Privacy Settlement and the Coming Identity Shake-Up

By Daniel Jaye | Sep 23, 2025

By Dan Jaye, CTO On September 2, a (for now) proposed settlement in the Northern District of California put Google on the hook for a fundamental change to how digital advertising...

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

In Lieu of Cookie Deprecation: A Suggestion for Google

By Daniel Jaye | Jul 26, 2024

Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...

Google Cancels Cookiepocalypse – Now What?

By Thomas Burg | Jul 23, 2024

Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.

The Identity Resolution Tech Stack for Marketing Service Providers

By Thomas Burg | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Thomas Burg | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Thomas Burg | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

Aqfer Announces Support for Partitioned Cookies

By Thomas Burg | Jun 14, 2024

Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.

Yet Another Delay in the Cookie Deprecation Timeline

By Thomas Burg | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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Containerized RTB and How It Shifts the Programmatic Space

The Google AdEx Privacy Settlement and the Coming Identity Shake-Up

Google Cancels Cookiepocalypse – Now What?

The Identity Resolution Tech Stack for Marketing Service Providers

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

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