Data Infrastructure

The Rise of Answer Engines: How to Maximize Your Data for the AI-Driven Future

by Daniel Jaye | May 20, 2025 | Trends & Insights

By Dan Jaye Over the past year, something profound has shifted in the way people find, trust, and act on information. We’ve entered the era of the answer engine – where generative AI models, not search engines, are the first (and often final) touchpoint between...

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

by Daniel Jaye | Apr 29, 2025 | Growth Strategies

By Dan Jaye As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense pressure to deliver measurable ROI while controlling costs. The technology...

Revolutionizing Marketing Data Processing with MicroBatch (µBatch) Technology

by Jeff Storan | Oct 23, 2024 | Tech Corner

The digital marketing landscape is evolving at warp speed – it’s never been more important to process and act on data quickly. Marketers are constantly seeking ways to minimize latency and make decisions based on the most up-to-date information. Enter MicroBatch...

The Hidden Costs of Spark: Why Penny-Wise Might Be Pound Foolish

by Daniel Jaye | Oct 10, 2024 | Tech Corner

As businesses increasingly rely on big data and cloud computing, many turn to popular open-source tools like Apache Spark. At first glance, Spark seems like a straightforward, cost-effective solution for data processing at scale. However, as with many things that seem...

How to Build a Custom Analytics Solution

by Thomas Burg | Oct 8, 2024 | Tech Corner

Finding the right analytics solution isn’t just helpful – it’s mission-critical in a digital landscape moving at warp speeds and where data is more plentiful than ever before. When off-the-shelf stops meeting your organization’s needs, it’s time to consider custom...